2020. A new baby. A global pandemic on the horizon. And something in me that said — now. Build now.

Looking back it sounds a little crazy. But that's the thing about feminine intuition — it doesn't wait for perfect timing. It just knows.

I grew up in Los Angeles, surrounded by the entertainment industry. I studied Cinema, Television and Video Arts at Cal State Northridge — graduating with a BA with an emphasis in Multimedia Production — because storytelling was always where I belonged. What I didn't know was that my most important work wouldn't be behind a camera. It would be in building a life that actually felt like mine.

Since 2019 I've been doing what so many women do and never talk about — building businesses, raising babies, showing up professionally, and trying to figure out how to do all of it without disappearing in the process.

I tried network marketing. I launched clothing brands. I kept my career moving. I created content. I did all the things the courses told me to do. And some of it worked. But a lot of it felt like force — like I was pushing against a current that was never going to move the way I needed it to.

The shift wasn't a single moment. It was slow. It was a gradual returning to myself. To my intuition. To the belief that I didn't need to lead like the loudest person in the room to build something powerful.

Soft power isn't something I discovered. It's something I remembered — in the middle of the chaos, the motherhood, the pandemic rebuilding, and the quiet moments that told me there was another way.

I launched this podcast because something in me said it was time. Not because I had a perfect plan. Just because the calling was louder than the fear.

This is a feminist act. Building softly in a world that rewards force. Trusting yourself in a culture that profits from your self-doubt. Leading from intuition when everyone else is following a formula.

Her Soft Power is my contribution to this moment. And I believe you're here because you're ready to be part of it.